The Tumbling Advertising Budgets Take Their Toll On Green Publishers
Written By Monkied
Topics of Interest Media Watch
The media business is taking a pounding as advertisers hold back spending on marketing. The effect for the Broadcast Networks, will be less spending on scripted shows and more directed at the cheap reality type show. But for those in the magazine business the sudden advertising black hole, is much more dire and is sending many of them into a death spiral.
But since we all know the future of this planet must be a green one, the magazines and media covering it, must be booming, right? Sadley the truth is green media is bleeding red. Fresh new comers such as Plenty Magazine, Organic Style Magazine and Hybrids like Conde Nast’s Domino Magazine are feeling the effects of high over head and a thin advertising base. Continue Reading / See Additional Photos
